The trend can't be ignored any longer: Buyers are more informed and self-sufficient than ever before. They can do all the research they want about a particular product or service on the company website, and even buy online if the option is available. So what role does the salesperson play in the new B2B buying journey? This question
Mobile ad spending on pace to reach $31.45 billion this year Last year, global mobile ad spending increased 105.0% to total $17.96 billion, according to new figures from eMarketer. In 2014, mobile is on pace to rise another 75.1% to $31.45 billion, accounting for nearly one-quarter of total digital ad spending worldwide. Facebook and Google
In the beginning, Google's search engine really wasn't all that good. This was back in the late 90s/early 00s, when search engines were little more than keyword-matching and link-counting machines. Ranking high in search results could be accomplished by essentially using a simple, two-step procedure Step 1: Stuff your keyword phrase into your page/website as
A recent study by HubSpot shows that Personalized CTA's (Call-to-Action) of the type that Amazon uses generates up to 42% more response. Click here to read the details at HubSpot. Read More
Network theorists working for the US military have worked out how to identify the small “seed” group of people who can spread a message across an entire network. Viral messages begin life by infecting a few individuals and then start to spread across a network. The most infectious end up contaminating more or less everybody.
Are there certain color balances, layouts, and sizes that perform better than others? Seems like a pretty important thing to optimize on an social network that's all about sharing visual content. Well there's no reason for us to wonder any more: a new infographic by Curalate breaks down exactly which aspects of images on Pinterest increase engagement,
Shoppers most often use tablets for product research, though buying via the device is on the rise.Tablets’ touchscreens create opportunities for hands-on experiences for consumers, and a platform for brands to showcase products. The content that beauty consumers devour in magazines—such as tutorials, product reviews and diagnostic quizzes—are ripe for the interactive opportunities that tablets
This video provides a terrific visualization of a Distributied Denial of Service (DDoS) attack on an Internet server. In a distributed denial-of-service attack a bunch of machines make a bunch of requests to a server to make it buckle under the pressure. This video was created from the log files of a recent attack on
Questions for advertisers remain. Device fragmentation is a tenacious problem for content providers and advertisers. The rapid adoption of smartphones and tablets, the growing popularity of internet-connected TVs and the promise of web-enabled everyday devices like watches and eye glasses means digital content will need to be served to an ever-increasing number of screens, according
CPC rates are declining Global paid search ad spending continues to rise, with year-over-year growth in Q1 2013 reaching 15%, according to Kenshoo's "Global Search Advertising Trends" report. In the US, year-over-year growth reached 24%. Much of that increased search ad spending is going toward mobile devices, as consumers do an increasing percentage of their
