Are there certain color balances, layouts, and sizes that perform better than others? Seems like a pretty important thing to optimize on an social network that’s all about sharing visual content.

Well there’s no reason for us to wonder any more: a new infographic by Curalate breaks down exactly which aspects of images on Pinterest increase engagement, and which don’t. So check out the infographic below to see how you can improve your images on Pinterest — and if any of the insights strike your fancy, feel free to pin the image or tweet the takeaways below. 


8 Tweetable Takeaways

  1. Images that are reddish-orange get roughly twice as many repins as blue images.
  2. Images with multiple dominant colors have 3.25 times more repins than single dominant color.
  3. Images with medium lightness are repinned 20 times more than very dark images.
  4. Images that are 50% saturated have 10 times more repins than very desaturated images. 
  5. Vertical images with an aspect ratio between 2:3 and 4:5 get 60% more repins than very tall.
  6. Images with <10% background receive 2-4 times more repins than images with >40%.
  7. Images with a smooth texture are repinned 17 times more than images with a rough.
  8. Brand images without faces receive 23% more repins than images with.


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